SEO Marketing Glossary
How do I make my website deliverable?
“Deliverable”- It is a term used in project management to describe a tangible or intangible object
produced as a result of the project that is intended to be delivered to a customer (either internal or external).
A deliverable could be a report, a document, a server upgrade or any other building block of an overall project.
How do I get my website found on Google?
“SEO” –Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to searching engine marketing (SEM) which deals with paid inclusion.
“Search Engines” – It is a computer program which is used to retrieve documents from a computer network. Three popular search engines are Google, Yahoo and Bing.
Why is social media important for small businesses?
The short answer is that your potential clients are already using them. You can harvest users by categories that begin from location, gender, age, income, and especially if they are talking or trending in your particular area of business.
“Social Media Optimization” – It is set of methods which are used to generate publicity through social media.
“Client’s Competitor” – It is an individual or a company which is in the same exact niche as the client and is targeting same/identical keywords in same/nearby geographic location(s).
“Keyword” – Keyword or keyword phrase is a search term(s) which is used to retrieve information
through search engines.
There are many ways of searching and shopping for keywords. The best methods are normally by checking your competitors' portals. There are also some website research tools such as Semrush, www.semrush.com and Spyfu, www.spyfu.com that give you an in deep analysis of the best ranked and searched keywords for your area of business.
“Keyword Research” – It is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search.
“Keyword Stuffing” – It is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content.
“Keywords cannibalization” – Several web pages targeting same keyword(s)
“URL”- It is the address of the web page on the Internet.
“URL Canonicalization” – It is the process of picking the best URL when there are several choices, and it usually refers to home pages.
“Link Building” – It is a Search Engine Optimization technique which is used to get backlinks (or votes) or a website.
“Link Bait” –Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites.
“Link Popularity”- It is the measure of the quantity and quality of inbound links (backlinks) to your website.
User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. User experience design encompasses traditional human-computer interaction (HCI) design and extends it by addressing all aspects of a product or service as perceived by users. as referred by Wikipedia link
“Website Usability”- It means how easy it is for visitors to use your website.
“User Engagement”- It refers to the degree to which a visitor has been positively influenced by the website and is engaged to it.
“Conversions”- Also known as goals. They can be orders, leads, downloads, page views, sign-ups, traffic etc.
“Conversion Rate”- It is the percentage of visits which result in goal conversions.
“KPI”- Key Performance Indicator is used to measure how well an organization or individual is accomplishing its goals and objectives.