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  • Writer's pictureGerardo Taveras

Florida Market Trends

Updated: Nov 10, 2022

A guide to modern property management!

As we continue to evolve into a more technology-driven society, we tend to dehumanize the human factor of what it takes to create friendlier and a more approachable property management culture. 

Behind them, there are innumerable participants that try to blend automatization with an easy and attractive format along with their knowledge and experience that makes these devices more user-friendly.

Technology developers with their respective counterparts are in continuous efforts to overcome the love-hate relationship with technology that has become part of our everyday lives.

Our work environments and daily lives have become to dependent on these assets, that when they don’t work, we become stressed and stagnate with little creativity towards looking for alternatives.  

We see that different generations either intuitively use or learn a whole new language that has become almost universal across these different technologies and platforms.

The “right now” attitude that governs our everyday life has led to an impatient society that does not understand time frames and has almost forgotten how things were just 10 years ago.


I remember in my early days of database programming how I would imagine or try to emulate the different characteristics of my end users by even understanding gender, age, social strata, work environment, job position and so many other factors that would make my systems error-proof to “human error” 


Back then, we didn’t have access to many new technologies and the many different disciplines that help technology developers to better communicate with the end users’ needs. 

Some of these disciplines are as follows:

Sociologists: who help understand the cultures and societies in which these platforms will touch and interact. 

Marketing Experts: who find and develop or help in sometimes creating the need for these technologies and platforms.

Project Managers: who organize the structure and development of the why and the who these platforms will interact and help deliver them with logic and pro-active time frames.

UX/UI (User experience, User Interface): trained professionals that work on creating that type of user-friendly environment. 

Visual Designers: there to help make the information attractive.

Cognitive Science, Cognitive Psychology, Industrial Design, the list goes on and on.

Nevertheless, it’s part of our evolution as a human race to adapt to the changing times. The majority of technology users have gone through the learning curve that seldom has created more interest than any other historically changing trend known to date.

So, in the end, technology is driven by our own humanity and the need to evolve for better, and in some cases, worse life quality decisions. It is for us, humans, to decide how these advances and our interaction with technology make us a part of our societies or alienated us from them.  

With companies - especially the big 6 - competing for our dollars, it is the human factor that drives their investments. Home automatization has been at the forefront of their R & D. There, our communications and interactions are with the machines and systems that, now more than ever, compose our household. Everything from our door bell to our coffee machines can now be supervised and manipulated by our mobile phones.


Another area is AI (Artificial Intelligence) assistants that sound every day more “human.” Services like “Siri,” “Alexa,” “Cortana,” “Bixby” and many more are at the fringe of these technologies. 

With these particular technologies, we have even more interactions with a group of human professionals including psychologists, behaviorists, linguistics experts, interface designers, among others, all working on making these interactions feel more “human.”

So, in conclusion, it is in us to decide how much humanity we put in the use of technology and in our daily lifestyles. We, in the technology industry, suffer from the same struggles as well as our participation in society as a whole to strive to better overcome this disparity. Why? Because we are human.

*All images are from there respective owners.

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